Digital Creation & Design
Design · Digital Communication · AI assisted creativity
An innovative and immersive program that combines creativity, design, communication, and practical experience
This summer course offers total immersion in the world of design, focusing on areas such as branding and the creation of a complete corporate identity, from packaging to the development of the visual elements that surround a brand. It will also cover corporate communication, including the development of action plans, strategies, and media channels, all applied to the digital environment.
Throughout the program, we will leverage artificial intelligence to better understand different tools that provide significant support in various business sectors. This course is designed for students of design, communication, marketing, and business.
Academic Content
Learning Objectives
Understand the challenges and limitations of packaging.
Master the process of developing a complete brand identity.
Develop your creative thinking through visual research, sketching, and moodboarding.
Develop a brand story and a comprehensive social media communication plan.
Explore the use of artificial intelligence for ideation and content creation.
Present creative and communication concepts clearly and professionally.
Prepare a portfolio of diverse projects to strengthen your academic and professional profile.
Teaching Philosophy
In Cesine, real-world learning is central to our educational approach. We believe that students develop true professional readiness when they work on authentic challenges directly connected to the needs of today’s industry. Throughout the program, students collaborate with a local company that provides the project brief and evaluates the final work. This approcha ensures that students build technical abilities that are highly valued in the global job market.
Leisure Activities
Culture, Nature & Creative Exploration
Cultural discovery: museums, architecture, local heritage. Cesine benefits from close links with the Centro Botín, a cultural landmark in Cantabria.
Exploring local production and regional industries through visits to selected local manufacturers.
Nature & outdoor experiences: coastal walks, viewpoints, beach activities.
Gastronomy & social moments enjoying local cuisine and pinchos.
Optional: Surf sessions
Students also have the opportunity to enjoy one of Cantabria’s most renowned natural assets: its world-class surf conditions. Surf sessions take place at the mythical Somo Beach, in collaboration with the Quicksilver Surf School, known internationally for its expertise and high-quality coaching.
Course content / Modules
“I communicate my own experience to my students in class, and we use tools that I use in my work life. We always work on practical cases and use real-world terminology.”
Technical Details
Start date: June 29th
Direct entry possible for 2nd week: July, 6th
Length: 1 week or 2 weeks
Admission requirements: B2 level of English
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