BA (HONS) Advertising, Marketing, Communications and Public Relations (TOP-UP)
We live in a globalised world: are you ready to connect audiences across markets?
Creativity and design, marketing strategy, and social media are just some of the topics you’ll learn about on the Advertising, Marketing Communications and Public Relations Top-up degree course, designed to train professional creatives and executives. Get ready to master all aspects of communication and apply them to any kind of media.
The academic programme has been designed in collaboration with creative professionals, advertising executives, and marketing directors from leading firms to create hands-on learning experiences based on real-world situations. On this course, you’ll learn to stay one step ahead of problems you might face, find solutions by thinking creatively, and identify and exploit market opportunities before your competitors.
Combine your studies in this beautiful coastal city with a full range of extracurricular activities – from surf, sea and mountain sports to cultural visits and gastronomy. Polish your English skills in this fully international setting, with students from more than 20 nationalities and enjoy all the opportunities offered by Cesine visits from leading professionals and masterclasses from experts.
BA (Hons) Marketing, Advertising, Communications and Public Relations awarded by London Metropolitan University + Cesine Top-Up Diploma
Learning Objectives
The aim of the Marketing, Advertising, Communications and Public Relations Top-Up course is to equip you with a solid conceptual and practical grounding today’s diverse discipline of marketing communications, which includes advertising, public relations, direct and digital marketing, corporate reputation and brand management, ethics, and sustainability
Career Opportunities
Enroll on this program if you wish to pursue a career in marketing, advertising or communications and related disciplines. Completing this course, you will find career opportunities in both specialist agencies, such as public relations, media, and advertising agencies, and within in-house marketing departments.
One of the best profiles on the job market
This qualification will lead to jobs as a product manager, event planner, market researcher, media planner, sales director or marketing director in marketing departments, advertising agencies, and sales departments in multinational companies and organisations.
Course content / Modules
“We look into many real-life cases. My goal is to give students a critical eye towards their own projects and those of others so that they can explain their ideas to any kind of customer.”
Technical Details
Awarding Body: London Metropolitan University
Length: 1 year
Start Date: September 2026
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